DAVIDsTEA

DAVIDsTEA is a Canadian retailer connecting millions of tea lovers from coast to coast through their signature loose-leaf tea blends. In this class assignment, I was tasked to present an evidence-based media buying plan to increase the number of subscriptions to their Tea Tasting Subscription Box during Q4 2021. The resulting product was a pitch deck that identified key psychographics and buying behaviours in their target demographics, synthesized data points across Vividata and Comscore to pinpoint high-yield advertising channels, and outlined a proposed media buying plan leveraging holiday buying periods to meet sales targets.