Tea & Toast Café is a labour of love from Jasmine Porta — brunch aficionado and bread plate extraordinaire. Jasmine decided to open up her own café after years of creating amazing breakfast spreads for her family every Sunday. She now wants to spread the joy of a well-crafted and hearty morning meal to her local community, serving up culinary delights including sandwich towers, punnily-named platters, and wonderfully warm beverages to help you start off your day with a smile.
This self-initiated project focused on developing the visual brand identity for a breakfast-focused restaurant. The challenge for Tea & Toast Café was two-fold: A) to outline a visual identity system with a logo, sub-logo, colour palette, and typefaces for the brand; and B) to design the restaurant’s menu and business cards.
Tea & Toast Café
Completed: 2024
Deliverables: Visual brand identity, menu design, and business card design
Softwares: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
The logo for Tea & Toast Café is the heart of the brand identity. I wanted to create a logo that visually illustrates how the restaurant came to be — through Jasmine’s love for preparing breakfast for her family.
The resulting logo features a piece of toast with uneven arches, with a wavy filling reminiscent of the loose leaf fillings of a tea sachet and spreading jam on your morning toast. One of the arches on the toast features a pair of lines resembling the staples holding tea sachets together, while also cheekily illustrating the sleepy feeling before our first beverage of the day.
Logo Design
System Identity
Since the logo features rounded geometric lines, the typefaces needed to parallel the fresh and contemporary design of the logo while also communicating a sense of warmth and community. League Spartan is a rounded sans-serif typeface that is clean, legible, and modern, and functions as the main typeface for the visual brand identity. Roca Two Regular is a serif typeface that is warm, inviting, and serves as an excellent foil to the clean lines of League Spartan. Together, these two typefaces work to convey a brunch experience that is a delight to the senses.
The brand colour palette borrows from the array of morning beverages available on the café’s menu, featuring warm tawny browns pulled from a fresh cup of coffee, the vivid verdancy of a perfectly whisked cup of matcha, and the delicate pearl white sheen of steamed milk.
👀 Like what you see?
Don’t be shy — drop a line at hello (a) sydneyyang.com!