Fall Virtual Networking Series

The Fall Virtual Networking Series is a three-part virtual event focused on providing opportunities for artists, agents, administrators, and arts presenters across Canada to connect, showcase, and build relationships with one another. Given that this event was the first of its kind in the Canadian touring arts sector, I was tasked with establishing the visual brand identity for the event in addition to designing the print and digital collateral leading up to the 3-day Artist Pitches.

To create the visual brand identity for the event, I spoke with the program facilitators to determine themes and motifs for the event. The team wanted the event’s brand identity to be visually cohesive with Ontario Presents’ existing brand elements while emphasizing the role of community and networking throughout the event. Together, we developed a visual motif to apply to all design collateral using a group of overlapping circles to visually communicate the intersection of many communities within the performing arts sector coming together during the event.